Endangered animals
Red ETO cap
5 panel cotton and ramie cap. Red funds Fauna & Flora, helping to protect habitats and species from extinction.
£26.99
Shop red
Caps made from plants. 10% of profits to the planet.
Breathable plant-fibre caps, and hemp beanies on the way. Pick your colour, pick the cause it funds.
10% of profits per sale donated
Plant fibre, not plastic
Free UK postage on 2+
Pick your colour, pick your cause
Same cap, same price - every colour sends 10% of the profit to a different charity :)
Trees & forests
Green ETO cap
5 panel cotton and ramie cap that supports Just One Tree, restoring forests, mangroves and kelp across Africa, Asia and Latin America.
£26.99
Shop green
Oceans
Blue ETO cap
5 panel cotton and ramie cap helping Big Blue Ocean Cleanup to clear plastic and research microplastics in our seas.
£26.99
Shop blue
ETO (Welsh, /ˈɛtɔ/) - "yet" or "again".
For people who'd rather be outside.
ETO means "again" or "yet" in Welsh, and that sits at the heart of our brand. Progress comes from persistence. From saying "I can't do that yet" instead of writing something off. It's about progression over perfection - learning, improving and showing up again.
That mindset is woven into the sports and communities we're built around. Snowboarding, skateboarding, surfing - not just as sports, but as cultures that value creativity, resilience, and time spent outdoors. You fall, you learn, and you go again.
Whether you're chasing the next trip to the slopes or braving the Welsh weather along the Gower coast, ETO is for those who embrace the journey. Thanks for being part of it 🫶
Where your money goes
Every cap funds something awesome.
10% of the profits from each order goes straight to our charity partners. A direct cut of every sale is donated to the charities every quarter.
Endangered species & habitat protection
Fauna & Flora
Reforestation & marine restoration
Just One Tree
Plastic removal & microplastic research
Big Blue Ocean Cleanup
Materials
Plant fibre. Never plastic.
Lots of caps are made from polyester. Not ours. Right now, our caps are made from 60% ramie (a type of nettle, the non-stinging kind!) and 40% cotton, making them light, breathable and quick to dry.
From our next run, everything moves to hemp and cotton, further reducing our carbon footprint.