Hey!
Welcome to our online shop :)
Here's a little bit about our roots, who we are as a brand and what we do...
ETO was created in Swansea, Wales. It came about from wondering how we could play our part in protecting the things we love - wildlife, trees, oceans, and the planet as a whole, whilst also staying close to our love for sports and streetwear?
ETO was created as a purpose-driven clothing brand, focused on making positive change, having some fun along the way, and creating cracking headwear for you guys to rock on your adventures!
Thanks to your purchases, we contribute 10% of profits per sale to one of 3 charities that correspond with the colour of your hat:
Hey!
Welcome to our online shop :)
Here's a little bit about our roots, who we are as a brand and what we do...
ETO was created in Swansea, Wales. It came about from wondering how we could play our part in protecting the things we love - wildlife, trees, oceans, and the planet as a whole, whilst also staying close to our love for sports and streetwear?
ETO was created as a purpose-driven clothing brand, focused on making positive change, having some fun along the way, and creating cracking headwear for you guys to rock on your adventures!
Thanks to your purchases, we contribute 10% of profits per sale to one of 3 charities that correspond with the colour of your hat:
Endangered animal charities
Tree and
reforestation charities
Ocean and plastic cleanup charities
Endangered animal charities
Tree and
reforestation charities
Ocean and plastic cleanup charities
ETO also means “again” or “yet” in Welsh, and that idea and growth mindset sits at the heart of our brand. We believe progress comes from persistence, from saying “I can’t do that yet” instead of writing something off and giving up. It’s about progression over perfection, learning, improving, and showing up again. This mindset is at the core of pushing for better when it comes to looking after our planet and the nature that inhabits it.
ETO also means “again” or “yet” in Welsh, and that idea and growth mindset sits at the heart of our brand. We believe progress comes from persistence, from saying “I can’t do that yet” instead of writing something off and giving up. It’s about progression over perfection, learning, improving, and showing up again. This mindset is also at the core of pushing for better when it comes to looking after our planet and the nature that inhabits it.
The ETO mindset is also deeply connected to the sports and culture we’re built around. All sports, but inherently snowboarding, skateboarding, and surfing, are core to ETO not just as sports, but as communities that value creativity, resilience, and time spent outdoors. You fall, you learn, and you go again.
Whether you're chasing the next trip to the slopes or braving the Welsh weather along the Gower coast, ETO is for those who embrace the journey and enjoy the adventure.
Thanks for being a part of it 🫶
The ETO mindset is also deeply connected to the sports and culture we’re built around. All sports, but inherently snowboarding, skateboarding, and surfing, are core to ETO not just as sports, but as communities that value creativity, resilience, and time spent outdoors. You fall, you learn, and you go again.
Whether you're chasing the next trip to the slopes or braving the Welsh weather along the Gower coast, ETO is for those who embrace the journey and enjoy the adventure.
Thanks for being a part of it 🫶